The benefits of APIs are energizing Picsart’s business partners, too with the addition of photo editing, keeping customers engaged, and returning to their apps. Picsart helps companies reach a new audience of customers by offering them graphic design capabilities at an affordable cost, avoiding the resource and time-intensive process of hiring developers and building these functions from scratch. Thanks to Apigee, organizations from assorted markets, such as printers, t-shirt makers, and phone case designers, are benefiting from Picsart’s custom design APIs. Now, businesses looking for a low-lift solution to enhance their product offerings with Picsart’s award-winning software suite can do so.

As its user numbers continue growing, the company began exploring options for incorporating its easy-to-use editing tools into other applications and services. With 150 million users and counting, Picsart was originally founded as a photo and video editing app we use to enhance our everyday life before uploading them to various social media platforms.